Voicemail
What to say in a business voicemail greeting (12 scripts)
Reviewed by Sujan ThapaliyaLast updated
The short answer
The greeting is the only recording most callers ever hear, played at the worst moment: after they have failed to reach a person. Its one job is to make leaving a message feel worth the thirty seconds. Most fail by running long, or by never answering the thing the caller is waiting on — whether anybody calls back.
What should a business voicemail greeting say?
Four things, and they are the same four whether the line is a main number, a support queue or one salesperson's direct dial. The scripts further down are these four elements arranged for different situations.
| Element | What it does | Example wording |
|---|---|---|
| Who they reached | Confirms the number was right, which is the caller's first uncertainty. | You have reached Northgate Plumbing. |
| That the message lands | Tells them a person, not a machine, will see it. | Leave your name, number and what you need, and it comes straight to us. |
| When you will call back | Sets the expectation you are going to be judged against. Only promise what you keep. | We return calls the same working day. |
| One urgent route | Gives the caller who cannot wait somewhere to go, so they do not simply redial. | If it cannot wait, text this number and we will see it faster. |
How long should a business voicemail greeting be?
Twelve to fifteen seconds. Ordinary speaking pace on a recorded greeting runs about 150 words a minute, so the budget is roughly 30 to 38 words — which is exactly enough for the four elements and nothing else. The table below gives the twelve scripts with their word counts and the time each takes at that pace, so you can see what an added sentence actually costs the caller.
| Script | Use it for | Words | Spoken time |
|---|---|---|---|
| 1. Main line, standard | The default company number | 34 | 14s |
| 2. Main line, small team | Under ten people, no reception | 31 | 12s |
| 3. After hours | Outside opening hours | 36 | 14s |
| 4. Weekend | Saturday and Sunday overflow | 29 | 12s |
| 5. Public holiday | A single named closure day | 33 | 13s |
| 6. Out of office, dated | One person away, return date known | 35 | 14s |
| 7. Out of office, open-ended | Away, return date not known | 32 | 13s |
| 8. Direct dial, in role | A named person's own line | 28 | 11s |
| 9. Sales rep, field-based | Someone driving most of the day | 33 | 13s |
| 10. Support queue overflow | All agents busy, callers waiting | 37 | 15s |
| 11. Number changed | A line being retired | 30 | 12s |
| 12. Bilingual opener | A market with two working languages | 38 | 15s |
The twelve scripts
Read these straight into the recorder and change the names. Square brackets mark the words that must change; everything outside them is there for a reason.
1. Main line, standard
You have reached [company]. Nobody is free to take your call right now, so leave your name, your number and what you need. We return calls the same working day. If it cannot wait, [alternative route].
2. Main line, small team
Hello, this is [company]. There are [number] of us and we are all on other calls. Leave a message with your number and one of us will call you back today.
3. After hours
You have reached [company], outside our opening hours. We are open [days] from [time] to [time]. Leave your name and number and you are first in the queue when we open. For anything urgent, [alternative route].
4. Weekend
You have reached [company]. We are closed for the weekend and back on Monday morning. Leave a message and we will call you back then — messages left now are answered before the phone opens.
5. Public holiday
You have reached [company]. We are closed for [holiday] and open again on [date]. Leave your name and number and we will call you back that morning. This greeting is replaced when we reopen.
6. Out of office, dated
This is [name] at [company]. I am away until [date] and not picking up messages while I am out. For anything that cannot wait until then, call [colleague] on [number]. Otherwise leave a message and I will call you back after [date].
7. Out of office, open-ended
This is [name] at [company]. I am away from the phone for the next while and checking messages once a day. Leave your name and number. If it is time-critical, [colleague] on [number] can help you today.
8. Direct dial, in role
This is [name], [role] at [company]. Leave your name, your number and what it is about, and I will call you back today or tomorrow morning.
9. Sales rep, field-based
This is [name] at [company]. I am with customers most of the day, so the fastest way to reach me is a message with your number and a time that suits you. I return calls between [time] and [time].
10. Support queue overflow
You have reached [company] support. Every agent is with a customer. Leave your name, your number and your [account or order number] and we will call you back in order — usually within [timeframe]. You keep your place in the queue.
11. Number changed
You have reached an old number for [company]. Our number is now [new number]. Save it, and call us there. Messages left here are still read, but a call to the new number is answered faster.
12. Bilingual opener
You have reached [company]. Leave your name and number and we will call you back today. [Same sentence in the second language.] For [language] service, say so in your message and the right person will call.
How do I record a greeting so it actually plays?
The recording is the easy half. What goes wrong is where it is stored and what sits in front of it — a greeting recorded into a handset disappears with the handset, and a forwarding rule in front of the mailbox means callers never hear it at all.
- 1
Write it down and time it
Read the script aloud against a timer. If it runs past 15 seconds, cut the sentence that is not one of the four elements — it is almost always the opening hours. - 2
Record it in the platform, not the handset
Record through your phone platform or upload a file, as when you set voicemail up on a VoIP line — a greeting held in a desk phone's local menu is lost at the next re-provision. One take, quiet room, slightly slower than conversation, and stop talking before you stop recording: clipped final words are the commonest defect. - 3
Set the ring time in front of it
Eighteen to twenty-five seconds, four to six rings. Shorter cuts off callers who are deciding; longer loses the ones who conclude nobody is there. - 4
Call the number from outside and listen
From another phone, not from the mailbox menu. You are checking the greeting, the ring time, and that no forwarding rule is sending callers to the mailbox before the phone is tried. - 5
Diary the ones with a date in them
Holiday and out-of-office greetings state a return date, which makes them wrong the moment it passes. Put the swap-back in the calendar when you record it, not afterwards.
What must a voicemail you leave for someone else include?
Your own greeting is not regulated. The message you leave on somebody else's mailbox as part of a sales campaign is. Under the FTC's Telemarketing Sales Rule, a prerecorded telemarketing message has to identify the seller and give a telephone number the recipient can call to be put on your do-not-call list, and the TCPA governs the consent behind the call in the first place. Both apply to a voicemail drop exactly as they apply to a live call.
The greeting is not where compliance lives
Keep the sales voicemail you leave and the greeting on your own line stylistically apart, too: a prospect who hears one synthetic voice in both concludes, correctly, that nobody is there. Writing the message you leave is a separate problem, covered in cold calling scripts.
When the greeting is no longer the right tool
A greeting is one recording played to everyone who does not get through. Once the right answer depends on who is calling, when, or what they need, you are encoding a routing decision in prose the caller cannot act on — the point to move it into an auto attendant, where 'press 2 for deliveries' is a route and after-hours is a schedule rather than a greeting somebody must remember to change. Two smaller signals say the same: the same message left twice because the caller was unsure it recorded, and a message-waiting indicator nobody watches because the messages are read as email.
Frequently asked questions
What should a professional voicemail greeting say?
How long should a business voicemail greeting be?
How do I hear my own voicemail greeting?
Should the greeting promise a callback time?
Can I use a text-to-speech voice instead of recording one?
Sources
- Telemarketing Sales Rule — Federal Trade CommissionDo-not-call obligations, abandonment-rate limits for predictive dialing, and required call disclosures.
- 47 U.S.C. § 227 — Restrictions on the use of telephone equipment — Cornell Legal Information InstituteThe Telephone Consumer Protection Act itself — the consent requirements, calling-hours limits, and private right of action.
- 47 CFR Part 64 — Miscellaneous Rules Relating to Common Carriers — Electronic Code of Federal RegulationsThe operative federal rules on caller ID transmission, call authentication, and robocall mitigation.
Stop working around the phone system
Carrier codes exist because the line was never built for a business. Owned numbers, routing rules, voicemail and recording in one place, priced on usage.
- No seat licences
- Numbers you own
- Compliance built in